Pinterest is more than a place for saving pretty pictures. It is a huge search engine where people actively look for ideas, tips, and products.
Every day, millions of searches happen here, and Pinterest quietly collects all that data. The best part is that they share it with you through a free tool called Pinterest Trends.
If you learn how to use Pinterest Trends, you can figure out exactly what your audience is looking for and when they are most interested. This means your pins can show up at the perfect time, giving you more clicks, saves, and traffic.
What is Pinterest Trends?
Pinterest Trends is a free tool that shows you what topics are popular right now and when they usually become popular during the year. You can type in a keyword, see how its search interest changes over time, and discover related terms people are also looking for.
For example, if you type in “pumpkin spice recipes,” you will see a graph showing when people start searching for it and when it reaches its peak. This lets you post your content before the big wave hits so it has time to spread.
Why Pinterest Trends is So Valuable
Pinterest works differently from Instagram or TikTok. Content on Pinterest can take weeks to build momentum. If you wait until the peak search month to post, you are already too late.
Let’s say you post Christmas décor ideas on December 15. At that point, most Pinterest users have already finished searching and planning. But if you use Pinterest Trends, you might notice searches for Christmas décor start climbing in September and peak in late October. Posting early means your pins are already ranking and being saved when the peak hits.
How to Access Pinterest Trends
Using Pinterest Trends is simple. Go to trends.pinterest.com, choose your country at the top right, and type in a keyword that relates to your niche. The tool will show you a graph of interest over time, along with related search terms that might give you even more content ideas.
For example, searching “wedding hairstyles” might also show “boho wedding hairstyles,” “braided updos,” and “half up half down hairstyles.” Each of these can inspire a separate set of pins.
How to Use Pinterest Trends to Plan Your Content
Pinterest Trends is more than a list of what is popular. It can guide when you post, spark new ideas, and help your pins appear right when people are searching.
Let’s break it down step by step so you know exactly how to use it.
Post before the peak
Every topic on Pinterest has a time when interest starts to grow, peaks, and then drops. If you wait until the peak to post, you are already competing with hundreds of others.
By posting early, you give your content time to be indexed and discovered. For example, if “spring cleaning tips” reaches its highest searches in March, start posting in January or February. This way, your pins are already getting saves and clicks when interest is at its highest.
Explore related keywords
The search results in Pinterest Trends often come with a list of related terms. These are gold for finding fresh content ideas that people are already looking for.
If “wedding hairstyles” is trending, related keywords might be “boho wedding hairstyles,” “braided bridal updos,” and “half up half down styles.” Each one could be turned into its own set of pins, giving you more chances to appear in searches without starting from scratch.
Mix seasonal and evergreen topics
Seasonal content is great for short bursts of traffic during specific times of the year. Evergreen content stays relevant and brings visitors in all year long. A strong Pinterest strategy uses both.
For example, “summer outfit ideas” will get a big boost in May and June but will fade later. “Capsule wardrobe tips” will still be relevant in every season. Pinterest Trends helps you spot which ideas are seasonal and which can work year-round so you can balance them.
Match trends to your audience
Just because something is trending does not mean it belongs in your content plan. Chasing irrelevant trends can confuse your audience and weaken your brand.
For example, if you run a travel blog and “spring nail art ideas” is trending, it will not connect with your followers. Instead, focus on trends that fit your niche, like “beach packing lists” or “Europe summer travel ideas.” This keeps your audience engaged and helps Pinterest understand exactly what your account is about.
Final Thoughts
Pinterest Trends is like having a calendar that tells you what your audience will want before they start looking for it. By posting early, exploring related ideas, and mixing seasonal and evergreen topics, you can keep your Pinterest content active and relevant all year long.
If you want to take this further, Viral Pins Lab can plan your entire Pinterest content schedule using real trend data, design pins that stand out, and make sure your posts are timed for maximum reach. That way, Pinterest works for you around the clock while you focus on your business.